Useful tools
Throughout my career I have used a whole suite of tools to aid from everything from sales, marketing, design, planning and more.
I have listed below some of the tools and programmes I have found to be most useful.
Social media
Sked social
Sked Social is a social media management platform designed to help businesses and individuals schedule, automate, and manage their social media content. The tool supports multiple social networks, including Instagram, Facebook, and Twitter, allowing for streamlined cross-platform posting. It offers features like auto-posting, content planning, and analytics, providing an all-in-one solution for social media marketing needs.
Tribe
Tribe is a platform focused on connecting brands with influential content creators to run effective marketing campaigns. The platform enables brands to create briefs that specify their marketing needs, which are then matched with relevant influencers who can produce and share content that resonates with their followers. Tribe offers a marketplace environment where both parties can negotiate, collaborate, and track campaign performance. It aims to make influencer marketing more streamlined and effective for brands
Hype auditor
HypeAuditor is a comprehensive analytics tool designed for influencer marketing. It provides in-depth insights into the performance, engagement, and authenticity of social media accounts across platforms like Instagram, YouTube, and TikTok. Brands and marketers can use HypeAuditor to vet potential influencers by examining metrics like follower demographics, engagement rates, and even the presence of fake followers. The platform also offers competitive analysis and campaign tracking features, making it a one-stop solution for assessing the effectiveness of influencer marketing efforts.
Icon square
Iconosquare is a social media analytics and management platform primarily focused on Instagram, but it also supports other platforms like Facebook and Twitter. It offers a suite of tools that enable businesses and marketers to track key performance indicators, analyze audience engagement, and schedule posts. Features such as competitor analysis and customizable reports are also available, allowing for a more strategic approach to social media marketing.
Gummy search
GummySearch is an audience research tool specifically designed for Reddit, offering a way to tap into the platform's diverse and active communities for market insights. With access to over 130,000 active communities, you can quickly identify niche audiences that are relevant to your business or project.
Linktree
Linktree is a social media reference landing page that allows users to share multiple online resources, links, and content through a single, customizable URL. Essentially, it acts as a digital hub for your online presence, directing your audience from one platform, like Instagram or Twitter, to various other channels like your website, online store, or additional social media profiles.
Sparktoro
SparkToro is a search and audience intelligence tool designed to help marketers identify where their target audience spends time online. It aggregates data from various online sources to provide insights into websites, podcasts, social media platforms, and more that are popular among specific audience segments.
Social blade
Social Blade is an analytics platform that offers detailed statistics and metrics for social media accounts across various platforms, including YouTube, Instagram, Twitter, and Twitch. The service is commonly used for tracking social media growth, comparing performance with competitors, and gaining insights into audience engagement. It provides both real-time and historical data, helping content creators, marketers, and analysts make informed decisions.
Crowd fire
Crowdfire is a social media management platform designed to help businesses and individuals grow their online presence across multiple channels like Twitter, Instagram, Facebook, Pinterest, and LinkedIn. The tool offers features for content curation, post scheduling, and audience engagement, aiming to simplify social media tasks and provide insights for more effective marketing strategies.
Sparktoro
Klear is an influencer marketing platform that offers tools for finding influencers, managing campaigns, and measuring their impact. Aimed at brands and agencies, the platform provides analytics and data-driven insights to help users identify the right influencers for their specific needs and to evaluate the effectiveness of their influencer collaborations.